Overview
Lisa Blunt Rochester’s Senate campaign is approaching Election Day with unprecedented momentum, driven by targeted strategy across fundraising, grassroots organizing, political outreach, and a strong earned and paid media presence, positioning her for a decisive victory and a strong foundation to build off of in the Senate.

Blunt Rochester’s momentum is a testament to her enduring commitment to Delaware and her proven track record of results, which has inspired widespread support across the state. In addition, her victory would solidify the path to keeping Democratic control in the Senate, enabling progress on reproductive rights, growing the middle class, and safeguarding our democracy. With stakes that extend beyond Delaware, her win is a crucial step toward achieving the national Democratic vision.

“Lisa’s deep commitment to Delaware, her track record of bringing real results, and her bold vision for the future, are energizing voters across the state,” said Amber Gantt, spokesperson for the Lisa Blunt Rochester Senate campaign. “This election isn’t just about one Senate seat — it’s about securing a path forward for reproductive freedom, economic opportunity, and protecting our democracy. National support is critical in these final days, because Delaware is key to keeping the Democratic majority in the Senate, and driving change across the country.”
The following memo outlines the strategic approach and GOTV efforts that have driven Blunt Rochester’s momentum and positioned her for victory in November. With this final push, the campaign is ready to make history in Delaware and secure a stronger Democratic Senate.
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MEETING VOTERS WHERE THEY ARE
Since the summer launch of her “Delivering for Delaware” tour, Blunt Rochester has hosted and attended nearly 150 events statewide, meeting with union leaders, teachers, parents, local small business owners, barbers, health care professionals, veterans, farmers, students, and seniors, with roundtables, rallies, college visits, parades, and small business stops.

By engaging personally with Delawareans from all walks of life, Lisa is not just talking about representation — she’s demonstrating it. Her message is clear: “When Lisa goes to Washington, we all go to Washington.”

A Robust Field & Organizing Plan Focused on Boosting Turnout
Delaware saw a 18.24% decrease in voter turnout  between the 2018 and 2022 midterm elections, underscoring the critical need for a robust and proactive field strategy. Our campaign responded with a six-figure investment into the state’s coordinated field program, building a strong foundation to engage and mobilize voters across the state.

With a dedicated team of 23 staff members across the state, we focused  on engaging with key groups — including Black and Hispanic voters, women, college students, newly registered first-time voters, and low-frequency voters. Our targeted outreach programs focused on reaching voters at HBCUs, among members of the Divine Nine, and, through close collaboration with Hispanic leaders and stakeholders, to make inroads within the Hispanic community. We also communicated with Spanish-speaking voters directly  and strengthened connections  with local clergy and houses of worship throughout the state.

This groundwork has provided vital support for down-ballot races, reinforcing the coordinated effort needed to drive Democratic wins up and down the ballot.

The campaign recruited hundreds of volunteers and knocked on tens of thousands of doors, reaching 376,176 voters at the time of publication — a 133% increase from last cycle. This robust field presence has allowed us to connect with Delawareans directly, building trust and engagement that will be essential in the final stretch.

UNMATCHED FUNDRAISING
With over $9.3 million raised — more than any federal candidate in Delaware’s history — Blunt Rochester’s campaign has mobilized broad local and national support that continues to fuel our reach and competitiveness. Our Q3 total of over $2.1 million speaks to the sustained enthusiasm behind her candidacy and ensures we have the resources necessary to meet and energize Delaware voters.

COMMUNICATING OUR MESSAGE VIA EARNED AND PAID MEDIA

Earned Media by the Numbers

Lisa’s campaign has captured extensive media coverage across major platforms, demonstrating her broad appeal and visibility in local and national online and print publications such as:

• ELLE Magazine: Lisa Blunt Rochester and Angela Alsobrooks on the Hope of Becoming ‘Sister Senators’
• The Washington Post: The ‘pragmatic optimist’ set to make history in a divided Senate 
• USA Today: Black women candidates are vying to make history in the US Senate 
• The 19th: Lisa Blunt Rochester isn’t just running to make history — she’s running to make a difference
• The Philadelphia Inquirer: U.S. Rep Lisa Blunt Rochester, a Philly native, is poised to be Delaware’s first Black female senator 

From delivering a key speech at the Democratic National Convention to ongoing statewide engagement, Lisa’s voice is reaching voters across Delaware. In addition, Lisa has released three comprehensive policy proposals focused on pressing issues — from lowering costs and growing the middle class and supporting farmers and rural communities and supporting our service members, veterans and their families. 

Paid Media by the Numbers
Our paid media strategy underscores the key issues that matter most to Delawareans: jobs and economic growth, career training, affordable housing, health care costs, and reproductive rights. With a total investment of over $3 million across television, digital, and mail, we’ve ensured that these messages reach a broad spectrum of voters statewide. 

We dedicated $1.8 million to television ads across critical media markets like Philadelphia and Salisbury, extending our reach across Delaware’s communities. Additionally, we allocated $675,000 to digital ads, with significant investment specifically targeting Black voters through a series of digital ads designed to address issues uniquely important to Black voters.

Our targeted mail campaign, totaling $497,000, included 12 distinct mailers focusing on economic stability, affordable housing, access to healthcare, and reproductive rights. Of this, a significant amount was dedicated to reaching women and Black voters through tailored messaging underscoring Lisa’s commitment to their concerns.

These targeted investments amplify Lisa’s dedication to the people of Delaware, meeting voters where they are and addressing the urgent priorities they care about most in this election.

CLOSING ARGUMENT
With less than three days left until Election Day, the Blunt Rochester campaign is laser-focused on reaching every last voter, ensuring that Delaware’s voice is heard loud and clear — the campaign isn’t taking a single voter for granted. 

From mobilizing grassroots support to building momentum in key communities, this campaign is powering toward victory, ready to make history — and make an impact. Together, with final pushes of support from allies nationwide, we can secure a win that will strengthen the Senate and chart a new course for Delaware and the country.